PeopleDo Health + Wellness Website Redesign

A comprehensive redesign of the PeopleDo Health + Wellness website and brand identity, with a primary focus on accessibility, intuitive navigation, and a modern visual aesthetic.

Context

PeopleDo Health + Wellness is a growing psychotherapy practice based in Toronto, ON, offering both in-person and virtual sessions. Their approach is rooted in personalized care, with a strong emphasis on making clients feel safe, supported, and comfortable throughout their therapeutic journey. Accessibility is a core value at PeopleDo - particularly visual accessibility, which is personally meaningful to the practice. This focus really resonated with me, and I made sure to prioritize inclusive, accessible design throughout the rebranding and website redesign process.

Overview

Freelance Project
Oct 2024 - Feb 2025

Competitor Analysis

Heuristic Evaluation

Foundation & Personality

The original website was simple and easy to navigate, with clear branding intentions and a thoughtful starting point in terms of the logo, colour palette, and overall visual identity. I appreciated the uniqueness of the chosen colours, and felt they stood out from competitors. This also offered me a very solid foundation to build on.

While the site was relatively minimal, the content was concise and fairly well organized. However, despite its clarity, the design lacked personality. It didn’t convey a strong sense of who PeopleDo truly is and what they can offer. The user experience also felt a bit generic, missing the warmth and human connection that clients often seek when exploring mental health services.

WCAG

One of the most significant issues I identified was the lack of alignment with WCAG (Web Content Accessibility Guidelines). Given PeopleDo’s values - and my own commitment to inclusive design - this became a critical area of focus for the redesign. Addressing accessibility gaps was key to creating a more welcoming and supportive digital experience.

Homepage

Lastly, the homepage felt underdeveloped and sparse in terms of content. As the first point of contact for many users, it needed to establish trust, invite exploration, and communicate the warmth and care that define PeopleDo’s approach. Strengthening this page became a central goal in the redesign process.

Problem Statement

Users of all abilities need a seamless way to access information, book appointments, and contact the PeopleDo Health + Wellness team. The current experience may present navigational or accessibility challenges, which can prevent users from finding the services they need.

The solution should deliver a clear, inclusive, and user-friendly website that makes it easy to understand what PeopleDo offers and take action (whether that’s learning more, getting in touch, or booking an appointment) in just a few clicks.

Card Sorting

As mentioned previously, the original website already had a relatively clear structure, so I chose to keep a lot of the existing layout while making strategic adjustments to improve clarity and flow. The original website was also generally organized, however there were sections of information that still felt a bit clumped together. To address this, I restructured and separated information into more distinct and defined sections. These changes improved overall navigation, allowed for smoother content flow, and helped users find answers more intuitively.

Unsorted

Sorted

Another notable change was duplicating particular pieces of information, such as certifications, on multiple relevant pages. I believe this repetition helps build trust with potential clients by reinforcing PeopleDo’s credibility and qualifications at various touch points.

Site Map

Low-Fidelity Wireframes

After conducting card sorting and organizing the site map, I created low-fidelity wireframes to present a fresh vision and layout for the PeopleDo website.

Key updates from the original site included:

A more informative homepage that clearly outlines what clients can expect - from booking their first session to making meaningful, lasting changes with PeopleDo
A new “Why Choose PeopleDo?” section, helping users understand what sets the practice apart from competitors
More consistent and strategically placed CTA buttons to guide user navigation
An interactive FAQ page to address common concerns and improve user engagement

Branding & UI Kit

The Original Design

Redesigning the branding for PeopleDo was an enjoyable process. I was fortunate enough to start with a strong foundation, as the original brand already had distinctive colours and a clear sense of identity.

The original website was minimal in design, featuring a single font, a limited colour palette, very few images, and no icons or graphic elements.

New Colour Palette

My goal was to retain as much of the original palette as possible to maintain brand recognition, while introducing additional shades to create more depth and versatility. However, many of the initial colours lacked strong contrast - especially on light backgrounds - and didn’t meet WCAG accessibility standards. Given how important accessibility is to both PeopleDo and me, adjusting the palette became a top priority.

Through rounds of testing and iteration, I explored various colour combinations and background pairings until we arrived at a new palette that felt both warmer and more inclusive. The final version balances visual appeal with accessibility, reinforcing the brand’s welcoming and supportive nature.

Logo Redesign

Monogram logo was thoughtfully designed to suggest the letters "P" and "D" through abstract form. They also represent speech bubbles of a two-way conversation.

Icons & Illustrations

To align with the warmer tones and inviting feel of the updated branding, I designed custom icons and illustrations with a more organic and neutral aesthetic. The visuals are intentionally abstract, and the characters are faceless. These are choices I made to ensure the imagery feels approachable and universally relatable. The icons were created to be less literal and more intuitive, reinforcing the brand’s thoughtful and human-centred personality. These custom elements feel uniquely tailored to PeopleDo and help strengthen its distinctive identity.

See full PeopleDo branding here.

High-Fidelity Wireframes

With the updated branding in place, the PeopleDo website truly came to life - feeling warmer, more polished, and professional. The transition from low- to high-fidelity wireframes involved minimal changes, with the main update being the removal of the “Our Approach to Care” section on the Our Services page. We felt the content was redundant, as its message was already communicated more subtly throughout the site. This change led to a slight restructuring of the page layout for better clarity and flow.

Final Product

One of the main challenges during implementation was working within the limitations of Google Sites. While it's a user-friendly platform, its lack of customization options meant I had to manually code several elements using basic HTML and CSS. Although this was a fun part of the process, the final result unfortunately displays inconsistently across different screen sizes - particularly on mobile, where the layout becomes disorganized.

In future, if PeopleDo ever transitions to a more flexible website builder, I’d be excited to revisit the design and optimize it for a seamless experience across all devices.

Before viewing the final product, please ensure you are viewing on a desktop or laptop screen.

Click here to see the PeopleDo Health + Wellness live website.